Survival of the fittest.

This blog post is going to sound insensitive, please don’t take it that way.  This is just the rambling of a normal man who is questioning the world.  I am...

The Making of a Truck Bag - Part 1

  The are all types of bags in the tactical/prepper market today.  Bug Out Bags, Get Home Bags, Shit Hits the Fan Bags, while most carry the necessities for survival, people forgo the...

American Sniper Official Trailer #1

A one minute and fifty second trailer was released yesterday for the upcoming movie "American Sniper."  American Sniper details the life of Chris Kyle, US Navy Seal, who is the most...

Company Spotlight: REI

Company Spotlight: REI Ok, I know what you're thinking, REI is a huge corporation blah blah.  True, they are, but they operate completely differently than your average Dick Sporting Goods,...

Brand Development

  When I woke up this morning, something felt different.  It was different when I shuffled to the coffee maker, let my dogs out, and turned on the laptop.  It...

Situational Awareness & Atmospherics

Atmospherics, and situational awareness.     I’m sure most of you know what situational awareness is, and how it is relevant in your day to day lives.   Most of you...
Steven LaBarre